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Headless eCommerce means the frontend of your store and your backend are “decoupled”.
In other words, the front end presentation layer and the commerce/business layer (think order and inventory management, shipping and taxes, payment processing) are entirely independent of each other.
This decoupled environment allows for incredible speed and performance and the flexibility to design the architecture you want and focus more heavily on delivering excellent user experience, without the worry of negatively impacting the backend business systems.
In headless eCommerce, requests are sent between the presentation and business layer via API calls.
Here’s an example of how it can work practice: A user clicks the “Add To Cart” button on the frontend of the website. The presentation layer sends an API call to the business layer to add the product to cart. The business layer sends an API call to the presentation layer to show the product displayed in the cart.
The beauty of using API integrations is the fact it allows you to connect your eCommerce backend to multiple frontends, as well as your own website. In other words, the business logic behind your store is delivered via the eCommerce API, you can attach to an unlimited number of “heads” i.e. customer-facing layers where transactions take place.
For example, in addition to listing products on your own store, you can automatically list them on third-party channels like Amazon, Alexa Skills, Facebook, and many more.
And all of these sales channels can be managed and fulfilled within one consolidated dashboard. Not only is this beneficial to your business, but it also allows you to keep up with modern customers demand to have full control over when and how they make purchases.
We have a showcase headless eCommerce shop (Shopify + Prismic), BrewPlus, built internally by our developers and we’ve developed tens of commercial applications with GatsbyJS, including a London-based SEO agency, an NGO and a music band.
Hire headless eCommerce developers from JAMchefs to build your blazing-fast static eCommerce store. Our team of experts adapts to the latest tools and top technologies to code scalable, secure and fast solutions. Work with a specialist headless eCommerce development agency and build blazing fast eCommerce applications.
Headless eCommerce decouples your frontend design from your backend business logic, allowing you to publish your products and content to multiple online platforms.
Display your products, content and other brand assets on a wide variety of channels from Facebook to Amazon and Alexa, the options are endless and the reach is unparalleled.
Manage all of your sales channels via one dashboard, keeping all your sales data in one easy-to-manage location.
One of the biggest benefits of headless eCommerce is its flexibility. You are no longer shackled to the backend database, so it is far easier to test and optimise.
You are free to try different integrations, website templates and designs meaning you can quickly adapt the frontend to improve the customer experience.
All these changes can be quickly and easily applied to the frontend presentation, without any impact on the more complex backend database, saving you save time, money and development resources.
Headless eCommerce enables fast development cycles to launch new commerce experiences quickly.
√ Personalize customer experiences and build the right UI
√ Optimize sites and roll out new strategies in days, not weeks
√ Add new touchpoints without having to maintain multiple software
√ Work simultaneously on frontend and backend development, or on the same files across multiple sites, in any programming language
Headless eCommerce allows you to design unique shopping experiences and create content for your customers tailored perfectly to them.
You can build multiple different shopping experiences all powered with one eCommerce dashboard, keeping your sales data in one place.
√ Build a fully customisable storefront or progressive web app using a BigCommerce or Shopify’s storefront API
√ Design a personalised experience for each customer segment
Use API integrations to connect your eCommerce backend to multiple frontends, as well as your own website.
The business logic behind your store is delivered via an eCommerce API. You can attach to an unlimited number of customer-facing touch-points where transactions take place, increasing efficiencies and reducing bottlenecks.
Your choice of headless eCommerce CMS, headless eCommerce cart and frontend experience is a key consideration of your business strategy. The eCommerce stack you choose needs to work the way you want it to. We work with the very best eCommerce providers for headless implementations without limits.
At JAMchefs, we deploy agile product teams on demand. Our teams work with you to design, build, ship and scale your website in the most efficient way. Here’s how we work.
Our tech stack & tools for building blazing fast e-commerce stores
JAMchefs builds software that meets your business goals. Tell us your software challenge and we’ll work with you to deliver an outstanding headless e-commerce store.